Zena Shteysel, CEO & FOUNDER

In 2009, Zena Shteysel, then an up-and-coming makeup artist, was lugging her kit from set to set thinking there’s gotta be a better way. At that time, there was nothing on the market that allowed one to condense different brands of makeup into one palette. So, she created Z Palette. It was instantly endorsed by makeup professionals, and by popular demand, became a staple in beauty retailers like Sephora and Ulta. It is the industry standard.

Zena continues to work as an artist, heading the makeup department on Dancing with the Stars since the beginning in 2005 and working with colleagues on award shows like the Golden Globes, the Oscars, the Grammy’s and various other projects. She’s garnered the respect of her peers and is a luminary in her industry, having won two Emmy Awards and two Makeup Guild awards for her work. And as a wife and mother of two young boys, Zena continuously works to streamline her make-up routine.

As we celebrate our tenth year, Zena continues to expand the Z Palette line of products. She listens to customers’ and coworkers‘ feedback, and along with her own firsthand knowledge, applies these to her research and development. She intends to make Z Palette the worldwide authority in cosmetics organization.

Clientele